Marketing Strategy Essay Example for Free

Marketing Strategy Essay 1. Social media advertisement such as Facebook and Twitter. Through this activity of creating advertisement, their business will be more visible to the public and will be known to the market. People would just hit share and likes, and a possibility to reach to the people who are in need of a dormitory. 2. Flyers and Print ads. Flyers will be given anywhere, like outside the school, crowded area, and offices, along the streets or in any event that the flyers could be distributed. Make sure that the flyers that will be distributed has the information that the consumer needs to know and noticeable to the market. They will post tarpaulins near schools, offices and on their designated target markets. So that people will notice and be aware of this area. 3. Commission based Referrals A form of payment to an agent for services rendered. 4. Word of Mouth Seeding a message or information to a lot of people. So that consumer has an idea were to go if they will find a Dormitory or they will refer it to someone. 5. Text Blast Forward text messages about the Dormitory of those in need and give information about the Dormitory. Action Plan 1. Product Improve services, like security guard. 2. Price Minimum of 2600, max 3500 (fixed price) Price must be affordable especially one of their target markets is students. 3. Place It has laundry area, cafeteria, rooms 4. Promotions Tarpaulin should be place near schools, terminals, along the streets. Flyers must have more specified information and must be given to students, offices, along the streets or crowded area.

The Fall Of The House Of Usher: Imagery And Parallelism :: essays research papers

The Fall of the House of Usher: Imagery and Parallelism In his short story "The Fall of the House of Usher", Edgar Allen Poe presents his reader with an intricately suspenseful plot filled with a foreboding sense of destruction. Poe uses several literary devices, among the most prevalent, however are his morbid imagery and eerie parallelism. Hidden in the malady of the main character are several different themes, which are all slightly connected yet inherently different. Poe begins the story by placing the narrator in front of the decrepit, decaying mansion of Roderick Usher. Usher summoned his childhood friend, the narrator, to his home by sending a letter detailing only a minor illness. After the narrator arrives and sees the condition of the house he becomes increasingly superstitious. When the narrator first sees his host he describes his morbid appearance and it arouses his superstition even more. Over a period of time the narrator begins to understand his friends' infliction, insanity. He tries in vane to comfort his friend and provide solace, however to no avail. When Roderick's only remaining kin, his sister Madeline dies, Rodericks insanity seems to have gone to a heightened level. Shortly after his sister's death, Roderick's friend is reading him a story. As things happen in the story, simultaneously the same description of the noises come from within the house. As Usher tries to persuade the narrator that it is his sister coming for him, and his friend believing Roderick has gone stark raving mad, Madeline comes bursting in through the door and kills her brother. The narrator flees from the house, and no sooner does he get away than he turns around and sees a fissure in the houses masonry envelop the house and then watch the ground swallow up the remains. In "The Fall of the House of Usher" Poe introduces the reader to three characters; Lady Madeline, Roderick Usher, and the narrator, whose name is never given. Lady Madelin, the twin sister of Roderick Usher, does not speak one word throughout the story. In fact she is absent from most of the story, and she and the narrator do not stay together in the same room. After the narrators arrival she takes to her bed and falls into a catatonic state. He helps to bury her and put her away in a vault, but when she reappears he flees. Before she was buried she roamed around the house quietly not noticing anything, completely overcome by her mental disorder. Roderick Usher appears to be an educated man. He comes from a wealthy family and owns a huge library.

Buddhism from a Philosophical Standpoint

When one attempts to put religion under the inquiry of philosophy, there is an important thing that must be clarified. One must be aware that philosophy is both a science of systematic thinking and a way of life. As a science, philosophy explores the ultimate causes and purposes of all things that exist. It entails adherence to rigorous logic and impassioned critique of nearly all things that may be put into question. Which is why, it is a strict rational science (if not the most rigorous one).However, one needs to equally remember that philosophy can also pertain to a principle about life, or a life-influencing belief system. To be sure, this second notion of philosophy enjoys more usage than the previous one nowadays. For instance, many self-help books promising to teach people new philosophies to help them emerge successful in life end up in bookstores as top-sellers and/or top-grosser. One can call both of them – the philosophic inquiry into things and the less rigorous ad herence to some principles about life – as philosophies in their own respects.Studying religion from a philosophical standpoint entails an inquiry figuring in two levels as well. Religion must be seen both as a subject that can be assessed, and a way of life that has to be lived. As an object of philosophic inquiry, religion must be evaluated according to the tenets it holds or the doctrines it teaches. As a way of life, religion must be seen in the context of ritual or ethical practices stemming from a belief system. Thus, in studying religion, one is able to gather philosophical analyses from certain practices and beliefs.In a way, it is the result of combining the two basic understandings of philosophy into a single framework. Rationale and Methodology The aim of this paper is to present Buddhism from the standpoint of philosophy. This means that some of the basic questions that philosophy asks shall be answered in the light of what Buddhism teaches. What could those basic questions be? First, there is a question about ontology. Under this specific inquiry, one looks at how Buddhism perceives all things that exist.Next, there is cosmology; an inquiry which enables one to ask: how does Buddhism understand the world? Other concerns include anthropology (read: how do they understand man? ) and ethics (read: how do they assess what could be morally acceptable or not). But ultimately, since Buddhism is acknowledged as one of the major religions of the world right now, a philosophic inquiry should include exploring their basic notions about God; and thus, theology. After all, religion is essentially about a â€Å"belief in Spiritual Beings† (McCutcheon, 2007, p.22) translated most frequently into a belief in a kind of God. Buddhism: History and Core Doctrines Buddhism is a religious movement which started approximately 500 years before Christ (Griffiths, 1997, p. 15). It first spread across most of the Indian peninsula, only to be dispersed outside the region later on. At present, its influence is embraced not just by Indians but also by those coming from countries which comprise the South and South East Asia region, a few areas in Japan and some provinces of China.It needs to be mentioned that Buddhism is a religious phenomenon characterized by diversity in forms and practices. Buddhism, says one author, is a â€Å"very differentiated† religion (Griffiths, 1997, p. 5). One may not find the same strain of Buddhism found, say, in South East Asia, and another one coming from, say, a southern province of India. Right now, there are a myriad of groups claiming to adhere to a unique practice of Buddhism on their own. In effect, it makes Buddhism a kind of religion that seems neither to teach nor require uniformity of doctrines from all its adherents.Buddhism is a religion that draws heavily from the inspiration lent by its recognized founder, Gautama Sakayamuni (later on to become Gautama Buddha) – a person who exempl ified for them a life of total freedom and perpetual meditation in order to arrive at an utterly blissful state called Nirvana. By and large, it is about an adherence to a lifestyle that seeks authentic enlightenment; and not about a longing for the Transcendent which most religions of the world are concerned with. For this reason, some thinkers are entertaining the idea that Buddhism is, after all, â€Å"not a religion but a way of life† (Humphreys, 1997, p.13). Buddhism, as many authors have noted, is a movement associated not so much with a set of doctrinal teachings as a â€Å"body of teachings with spiritual benefits† (Williams, 1989, p. 2). In fact, many Buddhism-inclined literatures encompass teachings not really about religious worship, but about way of living, ritual practices, devotional meditation (Mitchell, 2002, p. 1), among others. Owing much from the teachings which Gautama Buddha has left, Buddhism teaches that life is in a state of perpetual quest for enlightenment marked by a feeling of constant dissatisfaction (Williams, 1989, p.34). Buddha himself was a testament to this. After leaving home at an early age, Gautama ventured on a life-journey to seek for enlightenment; a precious state he could not seem to find in the world as he got to know it. As he tried to quell the gripping loneliness and instinctive drive to satisfy pleasures, Gautama sought answer and solace through meditation. His meditation led him to see that impermanence, dissatisfaction and a fluid sense of self constitute the basic truths of reality (Williams, 1989, pp.34-36). He further taught that a human person is really nothing, but only takes form as someone constituted by five different â€Å"aggregates† namely, â€Å"form (material constitution), sensation, perception, mental formations and consciousness† (Williams, 1989, p. 37). One should now that one of the chief elements that defines the uniqueness of Buddhism lies in how they consider all things to be illusory, since they subscribe to the idea that â€Å"things are not what they seem† (Griffiths, 1997, p. 20).Some of their other teachings about life include the following: value for the principle of moderation, belief in Karma and perpetual recurrence of everything that exists, belief in life’s four noble truths (life is suffering, the cause of suffering is cravings for pleasure, freedom from suffering is temperance from pleasures, and a way to stop suffering is by following the eight-fold path), and the practice of the noble eight-fold paths (right view, right intention, right speech, right action, right living, right conduct, right mindfulness and right concentration) in one’s life (Mitchell, 2002, pp. 45-47). A Philosophical AnalysisJudging from the ideas raised in the Introduction of this work, it is clear that one must consider Buddhism a type of philosophy – that is, as a way of life. Many authors have already proceeded to claim that this particular religious phenomenon is chiefly characterized by the numerous practical precepts which serve as guides towards an enlightened living. It is good to note that Buddhism, pretty much like philosophy, is concerned with the pursuit of enlightenment or truth. An enlightened self – immortalized perhaps in Western Philosophy by Plato’s Allegory of the Cave – is surely the goal why one enters into philosophical discourses.In so far as Buddhism offers its own distinct ways to attain enlightenment as well, it is therefore with good reasons that one should classify this religion as philosophical in many ways. Buddhism however does not stop at stipulating suggestions for right living alone. As a system of belief, it also offers perspectives about the whole of reality. Like philosophical discourses, Buddhism is a belief system that speaks of its perspective about the ultimate realities like human existence, cosmology, human knowledge, ontology and theology.Sur ely, there is a need to look into these briefly Buddhism’s take on reality encourages an attitude of detachment on account of a belief that â€Å"everything is impermanent† (Griffiths, 1997, p. 16), and therefore in a state of constant flux. Much of Buddhism’s view about reality rests on the belief that the world is full of ‘diversity’, and the more is able to ‘reveal’ or appreciate it, the closer is one to the truth about the ever passing universe (Williams, 1989, p. 3).This idea is interestingly shared by an ancient Western philosopher that went by the name Heraclitus, who taught that â€Å"fire†- an element in a perpetual state of movement – is the basic element that constitutes reality. Buddhism, one need to remember, is not so much concerned with the rigorous definition of reality. But in so far it embraces an attitude of non-attachment in relating to all things, Buddhism has to anchor this belief system on a formidab le reason – that one’s attachment over things is futile given the fact that all things pass away.In fact, most of what Buddhism teaches is drawn from this ontological belief; and this doctrine of impermanence must be seen as a recurrent theme in its whole system of perspective. As far as Epistemology is concerned, the doctrine of impermanence is also maintained. Buddhism teaches that nothing can be known with exact certitude because all things are ephemeral and thus, as mentioned a while ago, â€Å"they are not what they seem† (Griffiths, 1997, p. 19). Everything is subject to change and passes away.Thus, one may not arrive at a definitive knowledge about things at all. Which is why, Buddha maintained that â€Å"dissatisfaction† is a constant theme that defines the feelings of all who search for knowledge or truth (Mitchell, 2002, p. 33). No one is able to know what reality is; and its appearance is often misleading. One may notice that this epistemology is actually consistent with Buddhism’s anthropology, or, its understanding of human nature. If one checks the teachings of Buddha about man, one can clearly see the doctrine of impermanence as patent in it too.Buddha believes that human nature is nothing but a constitution of events called materiality, sensation, conceptualization, volition and consciousness (Griffiths, 1997, p. 20). This type of anthropology views man not as an existing individual substance (which most of Western Philosophy have understood what human nature is), but an â€Å"impermanent self† constituted by personal events (Griffith, 1997, p. 20). Cosmology for Buddhism follows the same line of logic. Constant flux is patent in its belief that the world follows a rhythm of birth and rebirth, of cycle and current, of existence and passage.The bulk of Buddhism’s teachings therefore solemnly enjoin its adherents to develop an attitude of detachment. Anchored on a belief that nothing in this world ever remains the same over a period of time, Buddhism points that the path towards Nirvana – or ultimate sense of bliss – lies in a state of total freedom from what this world actually offers. Lastly, it is quite interesting to point out that Buddhism rarely engages in a question about the ultimate reality or God. Broadly speaking, the whole philosophy of impermanence is at odds with a concept of deity.The general theory about God stipulates that ‘It† is a Supreme Being defined by eternality, omniscience, omnipotence and changelessness. In a belief system where the central truth about reality rests on the ephemeral nature of all things, the concept of God is really something hard to conceive (Griffiths, 1997, p. 22). How can there be such a Being when the general characteristic of all things – supposedly including God – is change and flux? More importantly, one can ask: how can one consider Buddhism a religion at all if one is not willing to r econcile its theology with its ontology?Griffith believes that the metaphysics of impermanence makes Buddhism deny the existence of God all together (Griffith, 1997, p. 23). But the image of Buddha as the exemplification of their quest for a transcendent end, translated in Nirvana, is perhaps the only figure of deity Buddhism actually posses. Conclusion Buddhism is both a philosophy and a religious movement. As a philosophy, it offers its adherents a way of life observed in a tradition marked by meditation, introspection, constant purgation of desire and an unending quest for enlightenment.As a religious movement, it is concerned with the pursuit of â€Å"transcendent ends† (Slater, 1978, p. 6) they call Nirvana. Buddhism offers its own understanding of reality too. Its doctrines are highly influenced by the teachings of its founder Gautama Buddha. In this paper, it has been noted that their belief system can also be evaluated under the categories which Western philosophy use s – metaphysics, epistemology, cosmology, anthropology and theology.These aspects are given meaning by a pervading concept of impermanence and dissatisfaction. Buddhism draws largely from a belief that everything in the world is impermanent, and that all people are enjoined to meet it with an attitude of detachment and self-control. The path towards true enlightenment happens only when one is able to see beyond what reality offers, and seek the true meaning of existence that lies only within. References Humphreys, C. (1997). A Popular Dictionary of Buddhism.Chicago: NTC. Griffiths, P. Buddhism. In Quinn, P. & Taliaferro, C. (Eds. ), A Companion to Philosophy of Religion. Massachusetts: Blackwell. McCutcheon, R. (2007). Studying Religion. An Introduction. London: Equinox. Mitchell, D. (2002). Introducing the Buddhist Experience. New York: Oxford University Slater, P. (1978). The Dynamics of Religion. Meaning and Change in Religious Traditions. San Francisco: Harper and Row. Wi lliams, P. (1989). Mahayana Buddhism. Doctrinal Foundations. New York: Routledge.

A Water Concessioners Porters 5 Forces Analysis Essay

1. Rivalry among existing competitors- Low to Non-Existent. Since it is under concession agreement, there is no other water utility company that can engage any business similar to A Water Utility concessioner, unless granted by the government under special agreement and with full knowledge and approval of A Water Utility concessioner. 2. Threat of new entrants- Low to Non-Existent. Companies that may want to apply for the concession must first comply with government requirements and also must have a substantial amount of capital investment (around 6 Billion Dollars starting capital), not to mention the technical expertise to run and maintain a water utility company. 3. Bargaining Power of Supplier- Medium. Although the primary raw material of A Water Utility concessioner is water which is basically free, the materials used for distribution line maintenance and expansion are quite few. Though this is the case, A Water Utility concessioner still has a slight control on the pricing of these materials unless the raw materials for these items like resin, steel, alum coagulating chemical used in treating raw water), etc. increases. 4. Bargaining Power of Customer- Medium. This is due to the regulated tariff by the government under the MWSS Regulatory office which deals directly with A Water Utility concessioner. 5. Threat of Substitute- Low. The small water refilling stations also get their water from A Water Utility concessioner. With regards to larger water bottling companies, this is just a small portion of the pie which A Water Utility concessioner can manage to absorb. Other than water for drinking purposes, there is no substitute for A Water Utility concessioner’s service. In summary, the water service providing business of A Water Utility concessioner is very viable with very little or non-existing threats of new entrants and rivals, with a very manageable bargaining power for both suppliers and customers and virtually no substitute. As a business strategy, A Water Utility concessioner’s main goal is to provide outstanding service to its customers for both water and waste water services and become a world class water utility company.

Gases - General Properties of Gases

Gases - General Properties of Gases A gas is a form of matter that lacks a defined shape or volume. Gases share important properties, plus there are equations you can use to calculate what will happen to the pressure, temperature, or volume of a gas if conditions are changed. Gas Properties There are three gas properties that characterize this state of matter: Compressibility - Gases are easy to compress.Expandability - Gases expand to completely fill their containers.Because particles are less ordered than in liquids or solids, the gas form of the same substance occupies much more space.   All pure substances display similar behavior in the gas phase. At 0 ° C and 1 atmosphere of pressure, one mole of every gas occupies about 22.4 liters of volume. Molar volumes of solids and liquids, on the other hand, vary greatly from one substance to another. In a gas at 1 atmosphere, the molecules are approximately 10 diameters apart. Unlike liquids or solids, gases occupy their containers uniformly and completely. Because molecules in a gas are far apart, it is easier to compress a gas than it is to compress a liquid. In general, doubling the pressure of a gas reduces its volume to about half of its previous value. Doubling the mass of gas in a closed container doubles its pressure. Increasing the temperature of a gas enclosed in a container increases its pressure. Important Gas Laws Because different gases act similarly, it is possible to write a single equation relating volume, pressure, temperature, and quantity of gas. This Ideal Gas Law and the related Boyles Law, Law of Charles and Gay-Lussac, and Daltons Law are central to understanding the more complex behavior of real gases. Ideal Gas Law: The ideal gas law relates the pressure, volume, quantity, and temperature of an ideal gas. The law applies to real gases at normal temperature and low pressure. PV nRTBoyles Law: At constant temperature, the volume of a gas is inversely proportional to its pressure. PV k1Law of Charles and Gay-Lussac: These two ideal gas laws are related.  Charless law states at constant pressure, the volume of an ideal gas is directly proportional to temperature.  Gay-Lussacs law says at constant volume, the pressure of a gas is directly proportional to its temperature. V k2T (Charless Law), Pi/Ti   Pf/Tf (Gay-Lussacs Law)Daltons Law: Daltons law is used to find pressures of individual gases in a gaseous mixture. Ptot Pa Pbwhere:P is pressure, Ptot is total pressure, Pa and Pb are component pressuresV is volumen is a  number of molesT is temperaturek1 and k2 are constants

3 Sentences Demonstrating the Power of the Comma

3 Sentences Demonstrating the Power of the Comma 3 Sentences Demonstrating the Power of the Comma 3 Sentences Demonstrating the Power of the Comma By Mark Nichol The three sentences that follow illustrate the importance of the inclusion or omission of a comma can have in easing comprehension of a sentence. 1. After two hours at the bar, Jones said Smith was too drunk to drive, and Smith insisted that Jones take him home. This sentence erroneously implies that two hours after Jones and Smith arrived at a bar, Jones made the statement (to Smith?) that Smith was too drunk to drive; it seems odd that after Jones confronted Smith, the latter would demand a ride home. However, Jones is relating, much later (and to another party), the fact that two hours after they arrived at the bar, Smith was too drunk to drive; his demand for a ride was not in response to a confrontational comment. Inserting a comma after said to make â€Å"Jones said† a parenthetical attribution clarifies that Jones made the statement later, not that night: â€Å"After two hours at the bar, Jones said, Smith was too drunk to drive, and Smith insisted that Jones take him home.† 2. Smith admitted that he knew about the design side, but he didn’t know a whole heck of a lot about the manufacturing side. As written, this sentence suggests that although Smith acknowledged aloud that he was familiar with design, he apparently kept to himself his ignorance of manufacturing. However, though the context is not clear in isolation, Smith gave both pieces of information. In order to communicate that fact, the two components of the sentence must be parallel (â€Å"he admitted this and that†), and the comma must be omitted: â€Å"He admitted that he knew about the design side but he didn’t know a whole heck of a lot about the manufacturing side.† (A repeat of that can be inserted after but, though it is optional.) 3. This is the final known image of actor Robin Williams posing with a fan. This caption accompanying a photograph of Williams and an unidentified person can be read two ways: It is the last one he took with an admirer before his death (and the appearance of another person in the photo is important), or it is the last photograph taken of him before he died (and it just happens that it was taken with a fan). Even out of context, the first interpretation is suspect; unless the article the photo accompanies specifically pertains to the distinction of Williams being photographed with a fan (not likely), it’s almost certain that the fan’s presence in the photo is irrelevant to the distinction of the picture as the last one known to feature Williams before his death, and the phrase â€Å"posing with a fan† should be treated as a dependent clause: â€Å"This is the final known image of actor Robin Williams, posing with a fan.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†Connotations of 35 Words for Funny PeopleWhat Is a Doctor?

Derivative and Integral Essay Example | Topics and Well Written Essays - 1500 words

Derivative and Integral - Essay Example Let a is a number in the domain of f and Lim/h->0 [f(a+h)-f(a)]/h exists, then f is said to be differentiable at a. This limit is called the derivative of f at a and is denoted by f’(a).For all x at which f(x) is differentiable ,f’(x) is a function called the derived function of f(x) .The domain of f’(x) is the subset of f(x).f’(x) is sometimes called as the derivative or the differential coefficient of f(x) at x.The process of obtaining the derivative of f is called Differentiation.f’(x) is sometimes denoted by dy/dx or Dy   or Df(x) or d/dx f(x).2. EXAMPLEIf f(x) is a continuous function of x and if x varies, f(x) also varies correspondingly. But the variation in the function may not be uniform sometimes slowly and sometimes rapidly. Geometrically, this problem is equivalent of that of finding a tangent line to the graph of the function.The function F(x) is called the anti derivative of the function f(x) on the interval (a,b) if at all points of this interval F’(x)=f(x)Definition:Indefinite Integral: If the function F(x) is an anti derivative of f(x), then F(x) +c is called the indefinite integral of the function f(x).It is denoted by ∠«f(x)dx. Since c is an arbitrary constant the integral is reasonably referred to as indefinite integral.Thus by definition ,∠«f(x)dx= F(x)+ C if F’(x)=f(x).f(x) is called the integrand and c is called the constant of integration. x is the variable of integration. The process of obtaining the integral is called as Integration.Definite Integral:... Let >0 |f(x) - (13)| < Substitute f(x) = 5x+3 |5x+3 - (13)| < |5x-10|2 (5x+3)=13 PART 2 1. DERIVATIVE Let a is a number in the domain of f and Lim/h->0 [f(a+h)-f(a)]/h exists, then f is said to be differentiable at a. This limit is called the derivative of f at a and is denoted by f'(a).For all x at which f(x) is differentiable ,f'(x) is a function called the derived function of f(x) .The domain of f'(x) is the subset of f(x). f'(x) is sometimes called as the derivative or the differential coefficient of f(x) at x.The process of obtaining the derivative of f is called Differentiation. f'(x) is sometimes denoted by dy/dx or Dy or Df(x) or d/dx f(x). 2. EXAMPLE If f(x) is a continuous function of x and if x varies, f(x) also varies correspondingly. But the variation in the function may not be uniform sometimes slowly and sometimes rapidly. Geometrically, this problem is equivalent of that of finding a tangent line to the graph of the function. For Example, velocity is derived from the position function and acceleration is derived from the velocity function. Each of velocity at a point, acceleration at a point etc., is an instantaneous rate of change ,but not the average rate of change, which relates to a finite interval of space or time .This is obtained by applying the limit concept to the problem of determining the instantaneous rate of change of a function. This is done by finding the