What Is Content Marketing

What Is Content Marketing No one cares about advertising anymore. Content marketing is king. We skip ads using our DVR. We buy Netflix on demand. We scroll past the ever-increasing number of ads in our Facebook feed.  We dont like ads, and thats discouraging for those who are trying to market their product. But, there is hope. We share blog posts and recommend them to our friends. We comment and discuss the killer content that we love. Getting the word out about our brand, business, product, or organization isnt impossible, but the methods have surely changed.  Content marketing is taking over the world. What is content marketing? What is Content Marketing? Advertising is built on   interruptions–taking up 30 seconds of your time during the Super Bowl, or sneaking its way into your social media feeds. No matter when it happens, you probably didnt ask for it. This is what makes it annoying. Content marketing is different. Content marketing is permission-based.   Its marketing that we freely invite into our lives, and sometimes even share with our friends. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. -Wikipedia Content marketing is built on the idea that the best way to build trust with our potential customers is to give them something they want. Online, this often translates to  helpful content that doesnt interrupt whatever the visitor is doing, but rather invites them to learn, enjoy, and connect. Good content marketing  brings the user to us, rather than forcing ourself in front of the user.  This builds trust and loyalty with potential customers.   The Content Marketing Institute says it more formally: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–with the objective of driving profitable customer action. While it employs a less in your face approach, content marketing is still about results. In fact, it is often more result-driven than its traditional counterpart. Inbound Marketing More recently, the term inbound marketing (also Seth Godins term, permission marketing) has taken hold as a way to describe the type of marketing that allows customers to come to the brand on their own rather than the brand reaching out to the customer via advertising. This idea is built upon the assumption that if you publish helpful content, the customer will look for the business that is offering the best advice. The best way to understand this is to think about a Google search. If a customer does a search online for advice on how to grow their garden, what will they find? Chances are, they will receive a list of blog posts and articles offering tips and tricks for gardeners. Because Google prioritizes local results, a local nursery that is offering this type of advice on their blog will rank highly in the search results. For the local nursery, this is an inbound marketing technique–getting the customer to reach out to you first. It is pretty easy to see that this entire transaction was only made possible because of helpful content that exists because of content marketing. What Is Content Marketing (Not)? Sometimes it is easier to think in terms of what something is not rather than what is it. Content marketing is many things, but there are definitely a few things that it is not. It Is Not About You  Ã¢â‚¬â€œ This one flies directly in the face of most advertising theories. Ads are always about the company paying for them. With content marketing, we need to take the opposite approach. The content needs to be about our audience. It Is Not About Your Product  Ã¢â‚¬â€œ Its not about our company, but surely its about the our product? Nope, its not about that either. Content marketing is 100% about helping your customer succeed (using your content). Again, not your product. It Is Not About Instant Sales – Content marketing is a long-term strategy for building customer trust and loyalty to a brand or an idea. It isnt as concerned with an immediate sale. It knows that sales are earned by building customer trust. After all, you cant trick anyone into buying anything. It Is Not About Creativity – Creativity is king for the advertising world, but not content marketing. Content has a bigger mission.

Types of Technology in a Business Environment Research Paper

Types of Technology in a Business Environment - Research Paper Example Technology is crucial for war, peace, business, and life. This is the reason why man has abandoned the technology of the bow and arrows to move on to the technology of the nuclear bomb. It is also the rationale why man has to improve his means of communication. Businesses prosper and become competitive only when the most advanced technology is used and life only becomes comfortable when the most advanced technology is tapped. Given the current economic environment of financial crisis where costs have to be tapered down and yet operational efficiency and power must be maintained, technology is a crucial part of the solution for business survival. It is therefore imperative to look into the types of technology that businesses can use to maintain competitiveness, efficiency, and survival if not profitability. In this work, I looked into four types of technology which I believe businesses will have to access if they want to be competitive in their industry. My impression is that the tech nologies that I will discuss will enable businesses to cut on labor and professional costs while making work and life easier for labor as they make the latter more productive. One type of technology which I consider has been significantly changing the way we conduct businesses are the mobile computers. Of course, we have witnessed how the laptop enabled an element of the work force to be productive wherever he or she may be. The laptop enabled the businessman to bring anywhere not only his or her organization’s business data.

Exhibition Essay Example | Topics and Well Written Essays - 1000 words

Exhibition - Essay Example The famous Bottari, who catapulted her works to the international scene and limelight, uses fabric as the main material for her work. The organization of the exhibition includes the exhibition of the retrospective works and highlights of works of Kimsooja. All the works of Kimsooja revolve around, photography installation, performance, video and object based sculpture. In all these modes of presenting her art, Kimsooja targets to address several issues that affect and pose as a challenge to the society. Her works normally question gender issues, issues affecting culture, issues concerning poverty and issues targeting global migration. The organization of the Vancouver Arts Gallery aims at giving people the chance to digest the art being displayed by Kimsooja on their own. It also opens the viewer’s minds to observe everyday activities from a three-dimension perspective. The everyday activities such as doing laundry and sewing are what she uses to create performance pieces. Her art also seeks to expose the viewers to a much deeper reflection of the human condition. The human condition involves maters to do with relationships, companionships not excluding mortality and birth. At the organization of the Kimsooja unfolding, all categories of the works of Kimsooja were put in perspective. In the use of portraits and photographs to depict messages, Kimsooja selects specific environments and places herself strategically in the photos. ‘A Needle Woman’ portrays a perfect example of her motion-photographic work. A needle is perceived as an instrument that brings pain when it encounters the body and skin through piercing. However, the needle is also used as a symbol of continuity. It enables the continuity of the fabric by joining the fabric together using a thread as the intermediary. The fabric, the needle and the thread can all be used symbolically to depict the day-to-day occurrence in a meaningful way. The work of art depicted by Kimsooja in these pieces

TECHNOLOGY Annotated Bibliography Example | Topics and Well Written Essays - 750 words

TECHNOLOGY - Annotated Bibliography Example This article is highly credible even though it is a main magazine article because the author of this article has used various researches to make their point. The article will be very helpful in performing my research on technology. The content of the article will be helpful in supporting claims including the negative effects of technology on the health of the users. This article was authored by Winterman and in this magazine article the author focuses on how people are using the technological advancement of internet in order to harm themselves (Winterman 1). The author states that the technology of internet is not only used by strangers to harm others, it is used by people to themselves. The author cites a research that was conducted by the Massachusetts Aggression Reduction Center and in this research it was identified that 9% children who are internet users are cyber bullying oneself. The author states that due to this children experience different health and psychological issues and one of the most common psychological issues is depression. The article is a magazine article and has been authored by an individual who may lack knowledge about technology and its impact. But the author has used various studies to support their claim. The article will be used under the section of the report where psychological harm caused due to technology will be discussed. This is a news article that was published in the online version of ABC News and was authored by Scott Steinberg and this article focuses on the benefits that video game technology has to offer to various stakeholders including adults as well as children (Steinberg 1). The author claims that video game technology is helping children and adults in various walks of life including education and profession. The author even claims that the video game technology even helps an individual in their social life. In order to support the

Business Law Questions Essay Example | Topics and Well Written Essays - 2000 words

Business Law Questions - Essay Example The law of agency can be construed by a sharp attorney representing a plaintiff to support a transfer the ownership of a property in question to the agent in a similar way as alter ego theories. Basically, the agency law in PCV situations involves an array of agreements that bring together the agent, and the principal in which case the former becomes mandated under the law to assume the responsibilities of the latter to formalize a legitimate agreement to work with a third party (Steinberg, 2012). Under such a scenario, the agent automatically assumes the principal’s role, thus can enter into business deals and negotiation with third parties. According to Steinberg (2012), the agency law guides the operation of agents and the third parties whom they have business dealings with; and provides for principals to play a second fiddle to the agents when the latter acts on their behalf. The reciprocal privileges and responsibility between signatory parties to a contract mirrors business and legal practicalities. A business proprietor usually relies on a worker or another individual to operate an enterprise. When dealing with a corporation, which generally is a conjured legal entity, human agents take precedence. In such a case the principal is required by the law, through the agreement signed by the agent to play a second fiddle in the running of the business or being held responsible in case of any liability. An agent’s lawyer can therefore argue that the law grants the agent sweeping powers to execute his or her role within the jurisdiction of the organization to exercise his or her will. When an agent legally assumes c ontrol of the business, a third party may entrust his or her details and deals with the agent and enter into an agreement with the principal’s representative if he or she introduces himself so (Brams, 1999). And owing to the technicalities witnessed by those who would want to corroborate the identity and or authority of the agent, most of third parties often show willingness to work with the agent and disregard any other party regardless of their superiority. It is in such a scenario, the corporation can be deemed as the â€Å"alter ego† of the agent. Agency powers The law of agency provides the agent with three legal milestones that whoever occupies the position can tacitly exploit to his or her advantage. First, the agency enjoys actual authority. Actual authority which is enjoyed by the plaintiff often arises in two ways: either where the principal expressly confers power on the agent, or where the authority is implied (Brams, 1999). Authority is a product of consen sus, and its implementation is usually based on fact. Therefore, the law of agency grants the agent protection from the principal, especially where the former has acted within the agency’s mandate, as provided for under implied powers. Secondly, implied actual authority, or the usual authority, refers to powers that an agent enjoys by virtue of being fairly necessary to exercise his or her express authority. Implied actual authority can be assumed by the agent owing to his or her role as the principal’s proxy (Steinberg, 2012). In a nutshell, in any case the agent makes a decision regarding the business they have assumed control of, the decision is deemed binding and the principal will be expected to comply with the agent’s move. Such a scenario makes the property in the hands of the agent an alter ego of himself or herself. Question 2: Hypothetically, starting from a blank state legislative slate, the only form of business organization that would be needed toda y would be the Limited Liability Company form. Analyze and critique this statement. A limited liability company (LLC), is a corporate structure that

Poverty and population Essay Example | Topics and Well Written Essays - 1750 words

Poverty and population - Essay Example The results by the UN indicate that Africa is facing a boom in its population, which is almost quadrupling by the end of this century. The current fertility rate of African Women is at 4.7. The question arising is that if Africa is unable to feed a billion people, how then could it be in a position to feed four billion in future? This topic is important in the topic of global reproductive health since with increased population and poverty; access to high-quality hospital services may not be possible. As a result, childbearing women may suffer from various illnesses of the reproductive systems (Avery, 2014). Moreover, such impoverished women living in deplorable conditions suffer from various unwanted pregnancies, sexually transmitted infections, maternal disabilities and even deaths, gender-based violence and other problems that relate to the reproductive system and unhealthy sexual behaviors. Africa needs to adopt various strategies to deal with their increased population growth and poverty. They need to have better infrastructure, education system, and health care system. This is because there is emerging fears that the increasing boom of the population is likely to deplete what is left of the flora and the fauna of such African countries (Birdsall, Kelley, & Sinding, 2011). Thus, it is important for the various strategies to be in place to ensure that poverty is reduced in some of these high population countries. One of the main strategies of poverty reduction is investing in reproductive health of women, educating them and ensuring gender equality. This ensures poverty reduction in several ways. One of them is enabling women to bear fewer children thus contributing to an upward economic mobility. Due to this, they stimulate economic development in their countries. Secondly, women are able to negotiate their reproductive health decisions with their men (Ahlburg, Kelley, & Mason, 2009). This move ensures that women can be in a position

Fianance enterpreship Essay Example | Topics and Well Written Essays - 3000 words

Fianance enterpreship - Essay Example The financial manager of the company tries to strike a balance between debt and equity with the aim of maximization of firm value and minimization of cost. It has been seen that the managers are biased in favour of debt owing to the tax benefits associated with debt financing. The interest paid on borrowings is a tax deductible expense. This is the reason the managers prefer debt over equity as it reduces the outflow of the business. However, an excessive reliance on debt is not in the financial interest of the company. An ideal mix of debt and equity is essential. There are various theories on capital structure such as pecking order theory, signalling theory, agency theory, trade-off theory, signalling theory etc. As per the pecking order theory the firm should rely mainly on the internal means of financing like retained earnings. This theory gives credence to retained earnings over the issue of equity. In the event of additional funds requirement the debt mode of funding is preferr ed. The equity issue is used only as a last resort. The main reason for the preference of debt over equity is the lower information costs associated with this mode of funding (Zhao, et al., 2004). The static trade off theory states that the firms try to strike a balance between the benefits associated with interest tax shield and the probability of bankruptcy and failure. The firms with strong cash flows can afford to have high levels of debt as they are assured of fixed future cash flows. But the small sized firms or nascent business firms with limited free cash flows must not use high levels of debt in their capital base. As per the agency theory the managers handle the affairs of the company on the behalf of the company shareholders. This gives rise to agency problems. As the reins of management of the company passes onto the managers and does not remain in the hands of its ‘actual’ owners it gives rise to conflict of interest. It is said that there is a misalignment of the objectives. The managers of the company are accused of investing in risky or unprofitable business ventures instead of passing on the surplus cash flows to the owners (Boodhoo, 2009). On the other hand there is also a view that the shareholders intervene in the smooth functioning of the business which often forces the company to forego lucrative business opportunities. The signalling theory of capital structure suggests that the issue of equity is based on the prevailing market conditions. Suppose the management of the company is of the view that the shares of the company are overpriced then it can resort to the issue of equity. This will help the company in raising higher proceeds from the issue of equity. On the other hand if the managers of the company are of the view that the market has failed to price the shares of the company correctly then it can opt for the debt mode of financing. If the shares of the company are underpriced then it is not feasible to issue equity as this would mean lesser proceeds. It will not just limit the amount of funds raised but will also lead to unnecessary dilution of ownership which is not in the interest of the company from the long term perspective. The financing decisions of a company are influenced by the above theories and views. However the financial managers in a company are biased towards issue of debt owing to the inherent benefits of debt issue. The